The project
An established name. A new chapter.
After selling her salon, Verity needed a website for her own personal brand. Her client work, education, Online Academy and clothing brand, Mane The Label, needed one home that connected every offering back to her.
She was paying for separate software platforms and directing her Instagram audience to multiple links. With no central website of her own, it was difficult to give people a connected journey or understand how they explored her businesses.
Key objectives
Every part with a purpose.
- 01Bring her businesses and offerings together under her name
- 02Reflect Verity’s personality through the brand and design
- 03Showcase her client work and make appointment booking easy to find
- 04Give her control over website updates and academy tutorials
- 05Make her easier to discover through local search
- 06Provide website analytics within her backend
The solution
One personal brand. Every offering in one place.
JAIMO created Verity’s logo and a custom website that brings hair services, her client portfolio, education, Online Academy and Mane The Label together. The brand reflects her personality and gives her existing audience one website link to explore everything she offers.
Visitors can view her work, follow an integrated link to her external appointment booking platform or contact her through WhatsApp. A Google review widget brings her established client feedback into the website, with 77 five-star client reviews reported at the time of this case study.
Her editing suite lets her update the website and add hair tutorial videos to the academy, supported by custom storage. Website analytics are available in the backend, alongside separate Google Business Profile insights. Local SEO supports discovery by people looking for her services.
How it works
One link. A clear route to every offering.
- 01Discover
Find Verity through social media, local search or her Google Business Profile.
- 02Explore
Get to know her work, hair services, education and clothing brand.
- 03Choose
Browse client hair photographs, education options and the Online Academy.
- 04Connect
Follow the external booking link for appointments or get in touch through WhatsApp.
- 05Manage
Verity can update content, add tutorials and view analytics in her backend.
The result
A home for her brand. Built for growth.
Verity now has a central website connecting her businesses to the person behind them, with control over her content and access to website analytics. Delivered through the Growth Package with Monthly Care, the custom build gives her a foundation she can develop as her businesses grow.
The next planned phase is a custom appointment booking system with automated emails and booking confirmations. Her external booking integration remains the current route for appointments.